What's the Business Power of a Girl Scout Cookie? Just Ask a 7 Year-Old Girl
With the help of her mom and moral support (and cookie eating) from me, my daughter is running a mini-business, while also learning about supply and demand, money management, leadership, team work and goal setting. Weeks before the opening of Girl …
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Filed under Business by on Jan 31st, 2012. 
JWT names Ron Magliocco Global Business Director, Shopper Marketing
Bob Jeffrey, Worldwide Chairman and CEO, JWT, today announced that Ron Magliocco has joined the agency as Global Business Director, Shopper Marketing. Bob Jeffrey, Worldwide Chairman and CEO, JWT, today announced that Ron Magliocco has joined the …
Read more on San Francisco Chronicle (press release)
Filed under Business by on Jan 28th, 2012.
Spectrum Pharmaceuticals To Acquire Worldwide Rights To Market ZEVALIN®
By Business Wire 01/25/12 – 10:02 AM EST Spectrum Pharmaceuticals (NasdaqGS:SPPI) announced that it has entered into an agreement to acquire licensing rights to market ZEVALIN (ibritumomab tiuxetan) injection for intravenous use outside of the United …
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Filed under Business by on Jan 25th, 2012.
The SOPA/PIPA Protest: One Kick-Ass Internet Marketing Campaign
These tech giants, along with thousands of others, participated in an Internet-wide marketing campaign that was as creative as it was meaningful. The campaign was in protest of a pair of bills–the Stop Online Piracy Act (SOPA) in the US House and the …
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Filed under Business by on Jan 22nd, 2012.
Microsoft Profit Exceeds Estimates on Xbox, Corporate Demand
Microsoft's Xbox business got a boost from Christmas shoppers, who snapped up its video-game consoles and Kinect sensor controllers, and signed up for the Xbox Live online service. That helped make up for slow Windows sales, which were hurt by sluggish …
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Filed under Business by on Jan 19th, 2012.
Do you Tweet as yourself or as your business?
On Small Business is introducing a new feature in which young entrepreneurs will answer common questions about small business owners' social media needs. The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only …
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Filed under Business by on Jan 16th, 2012.
Novartis to Restructure US Business, Cut Jobs
Jan. 13 (Bloomberg) — Novartis AG plans to book a $ 900 million charge as its reassesses the sale potential of its Rasilez drug and said it will cut 1960 jobs in the US to prepare for the expiry of a patent on its Diovan medicine. …
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Filed under Business by on Jan 13th, 2012.
Marketing Management Analytics Announces the Successful Launch of its Pricing …
The solution is designed to help decision makers in sales, marketing and finance define, implement and track the in-market performance of pricing strategies. The current economic climate has presented companies with a significant dilemma when it comes …
Read more on MarketWatch (press release)
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Filed under Business by on Jan 11th, 2012.
Market Target Provides Guidance to Bristol-Myers Squibb on Inhibitex Acquisition
Market Target, a leading technology based marketing agency announced today that it has provided Bristol-Myers Squibb with guidance on the purchase of Inhibitex. Based upon the current market awareness of Inhibitex products, particularly in the niche of …
Read more on San Francisco Chronicle (press release)
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Filed under Business by on Jan 8th, 2012.
Do small business owners need Tim Tebow like optimism?
With small businesses this is no exception. There are scores of surveys, polls and sentiment trackers that work diligently to measure whether or not the small business population is actually optimistic at a given time. Typically, the majority are …
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Filed under Business by on Jan 5th, 2012.